For Wednesday, September 24 - Please submit the following responses to the assignment in the Google Classroom called, "Pre-Pro-Planning."
For each of the shots listed in your script, make a list of two cutaway shots (remember the video that explained jump cuts with the baseball glove?) for each shot that you have in your script that you can plan to shoot even if you don't use them. Better to overshoot than undershoot.
List all of the various locations you will be using for your shoot. Be specific. DON'T just say, "Hallway." (No shooting in 500, 700, 100, 300 or 600 Hallways).
List all of the props you will need for your shoot and WHO is responsible for bringing/making props by Monday, September 29.
List all of the costumes you will need for your shoot and WHO is responsible for bring/making costumes by Monday, September 29.
Assign acting rolls to the people in your group. If you need other people, ask people from another group to help you out.
Actors begin memorizing lines.
Go into area of classroom and start a mock staging of what your shots will look like. Kind of like a rehearsal of sorts, but without leaving the classroom.
Step #1 Decide on a topic.
What makes a good PSA?
Your team has a GOAL You know your AUDIENCE Your message incites EMOTION in your viewers You have only ONE CORE MESSAGE Your message describes an ACTION TO BE TAKEN
Step #2 Articulate your message by writing a treatment or a pitch.
What is your team’s GOAL? Why did you pick this topic?
Research your topic
Find 3 facts from a reputable website(s) regarding your topic and your goal.
Write 100 words that includes background on your topic and three facts that you will cite from your fact finding.
You have a GOAL of what you want to accomplish based on background knowledge and sound research. The more you know about the subject, the more your audience will trust your message.
Articulating (putting in words) your goal shows that you have done your research and understand that there is a need to raise awareness about a particular issue.
For example, we know that teen smoking is an issue; so a PSA on teen smoking is justified, i.e., there is a need. How do we know, however, just how much of an issue a particular issue is? “About 30% of youth smokers will continue smoking and die early from a smoking-related disease (Smoking & Youth). Exactly why is teen smoking an issue? How many teens smoke anyway? “According to a 2005 study done by the CDC, 23% of high school students reported smoking cigarettes in the last month” (Teen Smoking…). Look for different ways to state the same information. “A 2007 survey from the U.S. Centers for Disease Control and Prevention found that 50% of high school students had tried cigarette smoking at some point” (Child & Teen…). Doing research up front is important so that you can qualify yourself as being knowledgeable on the topic.
Step #3 Articulate your audience's need, OR the need YOU have for your audience.
Who is your audience? (100 words on why this issue is important to your audience, include 3 facts you cited in your fact finding)
You know your audience because you are clear about whom your message is intended to reach. You did your research and you know how many people are impacted by your topic. “National Institute of Mental Health believes that as many as 25 suicides are attempted for each one that is completed” (Teen Suicide…) If your PSA is on suicide, for example, you are clear on who you intended to reach, i.e., teen’s who might be at risk to commit suicide or the friends and family of at risk teens. From your research, you also know that suicide impacts your audience. “Suicide is the third-leading cause of death for 15- to 24-year-olds, according to the Centers for Disease Control and Prevention” (Nock).
IGNORE EVERYTHING BELOW FOR NOW.
How to Write a TWO COLUMN Script for a PSA
Your copy should be typed and double spaced
The top of the sheet should list, line by line:
when and how long the PSA should run
length of the PSA
what agency or group the PSA is for
title of the PSA
The script itself should be split into two columns; the left column will list all the directions, camera angles, sound effects, etc. and the right column lists all dialogue.
The bottom of the sheet should be marked with "###" -- the standard ending used in releases to the media to let the media outlet know there are no further pages to the script or story.
Note: "Most stations prefer 30-second spots. If you're writing a television PSA, you'll want to keep the announcer's copy 2 or 3 seconds shorter than the entire length of the PSA. Television stations run on a much tighter, more rigid schedule than radio stations, and you may find that if your PSA runs exactly 30 seconds, for example, the station may sometimes cut off the end (Community Toolbox)".
Consider the following guidelines when writing your script
Before You Write Plan for the Following Strategies
(Adapted from Community Tool Box) Choose One Core Message Only. Don't overload the viewer or listener with too many different messages. If you are still not sure of what your core message is, list all the possible messages you'd like to get into the public mind, and then decide on the most vital point. For example, if your group educates people about asthma, you might narrow it down to a simple focus point like, "If you have asthma, you shouldn't smoke." Brainstorm. As you are creating your storyboard, get together with your group to toss around ideas about ways you can illustrate the main point you've chosen. If possible, ask members of other groups what they think of your ideas. Check Your Facts. It's extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in. Is the information up to date? If there are any demonstrations included in the PSA, are they done clearly and correctly? Identify a "Hook" | Implement Advertising Strategies. A hook is what you use to grab the audience's attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA.
For Wednesday, September 24 - Please submit the following responses to the assignment in the Google Classroom called, "Pre-Pro-Planning."
Step #1 Decide on a topic.
What makes a good PSA?
Your team has a GOALYou know your AUDIENCE
Your message incites EMOTION in your viewers
You have only ONE CORE MESSAGE
Your message describes an ACTION TO BE TAKEN
Step #2 Articulate your message by writing a treatment or a pitch.
What is your team’s GOAL? Why did you pick this topic?
Step #3 Articulate your audience's need, OR the need YOU have for your audience.
Who is your audience? (100 words on why this issue is important to your audience, include 3 facts you cited in your fact finding)
You know your audience because you are clear about whom your message is intended to reach. You did your research and you know how many people are impacted by your topic. “National Institute of Mental Health believes that as many as 25 suicides are attempted for each one that is completed” (Teen Suicide…) If your PSA is on suicide, for example, you are clear on who you intended to reach, i.e., teen’s who might be at risk to commit suicide or the friends and family of at risk teens. From your research, you also know that suicide impacts your audience. “Suicide is the third-leading cause of death for 15- to 24-year-olds, according to the Centers for Disease Control and Prevention” (Nock).
IGNORE EVERYTHING BELOW FOR NOW.
How to Write a TWO COLUMN Script for a PSA
Your copy should be typed and double spaced
The top of the sheet should list, line by line:
The script itself should be split into two columns; the left column will list all the directions, camera angles, sound effects, etc. and the right column lists all dialogue.
The bottom of the sheet should be marked with "###" -- the standard ending used in releases to the media to let the media outlet know there are no further pages to the script or story.
Note: "Most stations prefer 30-second spots. If you're writing a television PSA, you'll want to keep the announcer's copy 2 or 3 seconds shorter than the entire length of the PSA. Television stations run on a much tighter, more rigid schedule than radio stations, and you may find that if your PSA runs exactly 30 seconds, for example, the station may sometimes cut off the end (Community Toolbox)".
Consider the following guidelines when writing your script
PSA Announcement
Sample PSA DONE AS STORYBOARD
###
Before You Write Plan for the Following Strategies
(Adapted from Community Tool Box)Choose One Core Message Only. Don't overload the viewer or listener with too many different messages. If you are still not sure of what your core message is, list all the possible messages you'd like to get into the public mind, and then decide on the most vital point. For example, if your group educates people about asthma, you might narrow it down to a simple focus point like, "If you have asthma, you shouldn't smoke."
Brainstorm. As you are creating your storyboard, get together with your group to toss around ideas about ways you can illustrate the main point you've chosen. If possible, ask members of other groups what they think of your ideas.
Check Your Facts. It's extremely important for your PSA to be accurate. Any facts should be checked and verified before sending the PSA in. Is the information up to date? If there are any demonstrations included in the PSA, are they done clearly and correctly?
Identify a "Hook" | Implement Advertising Strategies. A hook is what you use to grab the audience's attention. How are you going to keep them from changing the channel or leaving the room or letting their attention drift when your PSA comes on? A hook can be something funny, it can be catchy music, it can be a shocking statistic, it can be an emotional appeal -- whatever makes the listener or viewer interested enough to watch or listen to the rest of your PSA.